Thank you for promoting Rice’s 24-Hour Challenge on Thursday, April 11, 2024! Please use this toolkit to spread the word about the challenge and encourage giving to your program and to Rice.
Key Talking Points
Here are a few essential talking points about the challenge to help you build excitement and inform your audience.
The Goal
When 4,000 alumni and student donors make a gift of any size to their favorite Rice cause on April 11, Walt Greenberg ’78 will donate $300,000 to the university.
The Impact
The 24-Hour Challenge is day to rally around our incredible Owls and help provide the essential resources that make the Rice community so special. In your communications, explain how your fund benefits students, faculty, programs or initiatives. Tell stories of impact, detailing the ways that 24-Hour Challenge funding contributes to scholarships, technology, activities, specialized equipment, research opportunities and more.
What Counts
Gifts from alumni and student donors will count toward the 4,000-donor goal to earn $300,000 for the university.
How to Give
All supporters can make a gift online at challenge.rice.edu on April 11. In addition, there will be the following “early bird” giving opportunities:
- Supporters can make an “early gift” directly at challenge.rice.edu beginning April 4. Your program's giving page will be live at this time.
- If supporters visit challenge.rice.edu before April 4, they will be directed to a temporary giving form to make an early gift.
- Many supporters will receive a direct mail piece from the Annual Giving office beginning March 12. Donors may mail in the gift form up to the day of the challenge or use the temporary form mentioned above.
24-Hour Challenge Color Palette
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#00205B |
#66C8FF |
#0A3E9B |
#FF6818 |
#24E18F |
24-Hour Challenge Logos
Share Your Message Via Email
Encourage your supporters through personalized communications! We suggest emailing your network to articulate reasons for giving to your specific fund and to illustrate the impact of the 24-Hour Challenge.
Sample Pre-Challenge Day Email
Subject: The 24-Hour Challenge is tomorrow. Support [insert designation/fund name]!
Send Date: April 10, 12 p.m. to 3 p.m.
Dear [Insert Name],
Brace yourself for the excitement. The 24-Hour Challenge is tomorrow, so it’s time to join with fellow Owls and Owl enthusiasts to support [insert designation]! When 4,000 alumni and students give to the 24-Hour Challenge, Walt Greenberg ’78 will give $300,000 to Rice to the university.
Can you help [insert designation] meet our goal? This year, we are striving to raise [insert dollar and/or participation goal] in support of [insert how your department will benefit]. Are you in?
Gifts of any size make a big impact. Get a jumpstart and make your gift today at [insert unique tracking link*]. We’ve got 24 hours — let’s go all in for Rice!
[Insert your name]
Attach your unique tracking link* to the button below.
Sample Day-Of Email
Subject: Today’s the day! Be counted in Rice’s 24-Hour Challenge
Send Date: April 11, 12 p.m. to 1 p.m.
Dear [Insert Name],
We are halfway through the day, and X donors have already committed to making an impact through [insert designation].
You still have time to make a big impact during the 24-Hour Challenge!
The countdown is on. Give today at [insert unique tracking link*]. Go Owls!
[Insert your name]
Attach your unique tracking link* to the button below.
*Unique tracking links will be shared by 3/28/2024 via email with those who submitted funds to be included in the 2024 24-Hour Challenge. Using a unique tracking link helps us determine how many donations were driven by campus partner outreach. If you did not receive a unique tracking link or have any questions, please contact challenge@rice.edu.
Email Graphics
Spread the Word on Social Media
The 24-Hour Challenge is a perfect time to lean on social media to ramp up excitement.
We’ve created some sample social posts and graphics for your content-creating pleasure. While you’re curating your next (viral) post, don’t forget to follow the Rice Annual Fund on Facebook, Instagram and X, and help us spread the word by re-sharing our content.
Sample Pre-Challenge Copy
Rice University’s 24-Hour Challenge is happening April 11! Save the date. Visit [insert unique tracking link*] to learn more. #1Day1Rice
I just made an early gift to Rice’s 24-Hour Challenge! Join me in support of our talented Owls and help support a one-of-a-kind Rice student experience. Visit [insert unique tracking link*] to learn more. #1Day1Rice
When 4,000 alumni and students give to the 24-Hour Challenge on April 11, Walt Greenberg ’78 will donate $300,000 to Rice. Help us unlock these funds to support our talented Owls! Visit [insert unique tracking link*] to learn more. #1Day1Rice
We’re X days away from Rice’s 24-Hour Challenge! When you give to [insert designation], you help us meet our goal of [insert goal/participation goal] to [insert impact of your program]. Visit [insert unique tracking link*] to learn more about [insert designation]! #1Day1Rice
Sample Day-Of Copy
24 hours. 100% all in for Rice. Today, when 4,000 alumni and student donors give to the challenge, Walt Greenberg ’78 will donate $300,000 to Rice. Make a gift at [insert unique tracking link*] and help support our talented students. Let’s go! #1Day1Rice
Join me in support of Rice’s 24-Hour Challenge happening NOW! A gift of any size will help [insert designation] meet our goal of [insert goal/participation goal]! Make your gift at [insert unique tracking link*]. Let’s make it happen! #1Day1Rice
There are just X hours left to make a gift in support of our talented Owls! Make your 24-Hour Challenge gift at [insert unique tracking link*]. Thank you for your support! #1Day1Rice
Sample Thank You Copy
We did it! Because of you, [insert designation] raised [total amount raised] through the 24-Hour Challenge! Your generosity helps [insert impact about giving] and ensures that our Owls have the resources they need to thrive. Thank you! #1Day1Rice
*Unique tracking links will be shared by 3/28/2024 via email with those who submitted funds to be included in the 2024 24-Hour Challenge. Using a unique tracking link helps us determine how many donations were driven by campus partner outreach. If you did not receive a unique tracking link or have any questions, please contact challenge@rice.edu.
Social Media Images
Right click (or long press on mobile) and save to your device.
Square Images
Rectangular Images
Vertical Animations
Design Your Own
We created Canva templates for you to drag-and-drop your own photos and videos into.
Hype Video
Email Signature
If you would like to use a 24-Hour Challenge branded email signature, copy the graphic below and paste it into the signature box in Outlook.
Instructions for Outlook
1. Open an email draft. On the Message tab, click on the ‘Signature’ drop-down and then on ‘Signatures…’ then click ‘New’ to create a new signature.2. Copy and paste the text and logo into the editing box or click the image with a small computer thumbnail and insert the downloaded image./span>
3. Press ‘Save’ and then ‘OK.’
Additional Questions?
We’re on standby to answer any questions you may have. Please reach out to challenge@rice.edu for assistance.
